Turn Vertical Intelligence
Into Revenue

200+ data points per lead. 50+ intent signals. AI-powered campaign studio. The intelligence layer that makes every outreach feel like you did 2 hours of research — in under 10 seconds.

200+
Data Points / Lead
<10s
Per-Lead Enrichment
50+
Intent Signals
5x
Account Engagement

Three Pillars. One Revenue Engine.

Most GTM tools give you data OR outreach OR events. We combine all three into one intelligence platform.

Your Data
CSV, CRM, Events
CLAP Intelligence
Enrich → Segment → Campaign
Revenue
Email, LinkedIn, Events

Vertical Intelligence

Deep enrichment that knows your industry — not generic firmographics, but operational reality.

200+ data points per lead
EHR / tech stack detection
Review sentiment & pain points
Competitor battle cards per lead
Buyer persona matching

Campaign Studio

AI research, messaging strategy, and multi-channel execution — built on your intelligence.

8-step AI campaign builder
Trending topic research (91-95% relevance)
AI-powered buyer positioning
Autonomous campaign generation
Chat interface for refinement

Event Intelligence

Pre-event targeting, at-event engagement, and post-event follow-up — powered by B2Brain.

Three event motions in one platform
Attendee enrichment & prioritization
Contextual talking points per booth visit
Automated post-event sequences
Event ROI attribution

Not Just Data. Operational Intelligence.

Generic tools give you company size and revenue. We give you what their patients are complaining about, what software they're stuck on, and exactly which pain to lead with.

6 Universal Intent Signals

Expansion Hiring Compliance Risk Negative Reviews Tech Change Leadership Change

23+ Segmentation Fields

Practice SizeCurrent EHRPayment ModelService SpecialtyTeam SizeCredentialsWorkers CompImaging

Per-Lead Output

Pain Points + EvidenceCompetitive EdgesRecommended MessagePersona MatchLead ScoreIndustry Intel

Generic Intelligence vs. CLAP Intelligence

What you get from ZoomInfo / Apollo

-Company: "Southern Chiropractic"
-Size: "10-50 employees"
-Industry: "Healthcare"
-Revenue: "$1M-5M"
-Email: "info@southern..."
Result: Generic email, 2% response rate

What CLAP gives you

+EHR: StaffSavvy (mid-tier, scaling pain)
+Pain: "Billing complexity, multi-modality burden"
+Reviews: "Positive, but scheduling complaints"
+Competitive edge: "Streamlined multi-modality"
+Recommended message: personalized to their pain
+Industry intel: 3 relevant market trends with URLs
Result: Feels hand-researched, 12%+ response rate

One Lead. This Much Intelligence.

Real enrichment output from a single dental practice. Every field sourced, every insight evidence-backed.

CLAP Enrichment Profile DENTAL
Enriched in 8.3s • 147 data points extracted

Practice Snapshot

Practice TypeSmall Group (2 dentists, 1 hygienist)
SpecialtiesGeneral, Cosmetic, Ortho, Perio, Pediatric, Sleep, TMJ, Restorative
LocationSan Francisco Bay Area, CA
Rating4.9/5 (199 reviews)
Experience20+ years
PaymentFee-for-service + CareCredit, Cherry, Sunbit

Technology Stack Detected

Open DentalPMSstaffing listing
CBCT3D Imaging/technology
SprintRay3D Printing/technology
LANAPLaser Perio/technology
DIAGNOdentCaries Detection/contact
+ 6 more systems detected

Intelligence Axes

Displacement Profile MODERATE

Switchable PMS — cloud-capable but DIY support model

Tech Maturity DIGITAL FIRST

Top 5% for technology investment — CBCT, 3D printing, lasers

Outreach Readiness WARM

Tech-forward philosophy signals openness to better solutions

Reasoning Chains

1. Specialty Breadth → Workflow Complexity
Observation

2-dentist practice offers 8 distinct specialties including periodontal surgery, orthodontics, and sleep dentistry.

Insight

Unusual clinical breadth for this practice size. Each specialty requires different charting templates, billing codes, and scheduling workflows.

Bridge to Product

Platform with specialty-specific clinical charting eliminates workarounds and reduces charting errors across specialties.

2. Business Model → Premium Buyer
3. Technology Investment → Integration Gap
4. Patient Communication → Digital Completion

Intent Signals

Technology Change DETECTED
Expansion none
Hiring none
Negative Reviews none
Compliance Risk none

Persona Match & Product Fit

Practice Owner / Lead Dentist HIGH CONFIDENCE

20+ year veteran. Evaluates on clinical impact, not cost. Frame around optimizing technology investment.

Product Match

Cloud-native PMS matching their digital-first profile. Multi-specialty charting, integrated imaging.

Est. ACV: $6,000 - $12,000/yr

From Intelligence to Outreach in Minutes

AI researches your market, finds trending topics, matches buyer psychology, and generates multi-channel campaigns — with a chat interface to refine everything.

1

Content Analysis

Upload your assets. AI extracts proof points, metrics, and competitive positioning.

2

Market Research

AI finds 21+ trending topics with 91-95% relevance scores to your vertical.

3

AI Positioning

Buyer psychology analysis selects optimal positioning for each segment.

4

Generate & Refine

Complete multi-channel campaigns in 12-19 seconds. Chat to refine.

Autonomous Generation

Select "agentic process" and get complete campaigns: emails, LinkedIn posts, landing pages, call scripts.

Chat-Powered Refinement

Claude Code-style interface to modify, explain, or iterate on any generated content.

Segment-Aware

Campaigns adapt messaging per segment — different pain, different proof points, different CTAs.

Deep Ontologies. Not Shallow Tags.

Click a vertical to see the signals, personas, battle cards, and pain points we detect. This is what "deep" actually looks like.

Chiropractic
Insurance-heavy practices, Medicare compliance, multi-modality workflows
50+ pain signals 5 personas 4 competitor cards
Top Pain Points We Detect
"Pajama Time"
Hours spent on SOAP notes after clinic closes — #1 staff retention killer
Medicare AT Modifier Scrutiny
CMS 2025 rate cuts + rising CERT error rates = audit fear
Multi-Modality Burden
Decompression + laser + adjustment + massage in one encounter = documentation nightmare
Insurance Denials
AT modifier issues, missing documentation, CMS rate changes hitting revenue
Buyer Personas
M
MAYA
Practice Owner (2-7 providers) — Champion & budget holder
A
ALEX
PT Network Director — Multi-location economic buyer
J
JORDAN
Integrative Wellness Ops Lead — Multi-modality / multi-specialty
S
SAMANTHA
Revenue Cycle Director — Denial management executive
T
TAYLOR
Tech-Forward Innovator — Early adopter, DRX9000 equipment signals
Competitor Battle Cards
ChiroTouch$2K/yr mandatory support, 3.9/5 ease rating
ChiroFusionAdd-on creep: $29 intake + $29 booking + $49 reminders
EclipseServer-based, no cloud, manual backups, on-site only
Jane AppCash-pay focused, missing AT automation + insurance depth
Intent Signals We Track
CMS Rate Changes AT Modifier Scrutiny Multi-Modality Burden DRX9000 Equipment Hospital Partnership Hiring / Expansion Negative Reviews Contract Renewal
Dental
Solo to DSO, PMS displacement, insurance claim workflows, PE-backed groups
40+ pain signals 5 personas 4 competitor cards
Top Pain Points We Detect
Claim Denial Crisis
ERA posting manual and slow. AR aging 30%+ over 90 days. Wrong codes, missing attachments.
Scheduling Chaos
Front desk answering 50+ calls/day. No online booking. 15-25% no-show rates.
Legacy System Crashes
Eaglesoft, SoftDent deprecated. Windows 7 servers. Downtime risk = lost production.
Multi-Location Hell
5+ different PMS at DSO locations. No unified reporting. Can't see EBITDA across practices.
Buyer Personas
PO
Practice Owner
Lead Dentist — Wants time chairside, not in spreadsheets
OM
Office Manager
Runs scheduling, insurance, collections — feels responsible for AR
DE
DSO Executive
VP Ops — PE-backed, needs EBITDA reporting across 10-500+ locations
AD
Associate Dentist
New grad — expects cloud-native, modern UX, mobile access
Competitor Battle Cards
EaglesoftNo cloud option, crashes, manual imaging workflow
SoftDentLegacy EOL, weak support, easy displacement
Open DentalDIY open-source, add-on sprawl, patchwork integrations
Dentrix (on-prem)Upsell path to Ascend, but migration friction
Intent Signals We Track
Claim Denial Spike Scheduling Chaos Paper Intake Forms New Location Acquisition / Merger Negative Reviews Provider Hiring Legacy System EOL
Physical Therapy
Auth tracking, documentation burden, MIPS compliance, multi-location PT groups
35+ pain signals 5 personas 5 competitor cards
Top Pain Points We Detect
Documentation "Pajama Time"
#2 reason PTs leave. Therapists finishing notes at 10pm. 50% of time on admin.
Authorization Tracking Failures
Expired auths = denied claims. Every payer has different visit limits. Manual tracking breaks.
Denial Rate Crisis
10-15% denial rate vs 5-8% industry avg. $25-50 per rework. Clean claim rate under 95%.
Referral Leakage
Fax/email intake not tracked. Lost connection to referring physicians. Pipeline invisible.
Buyer Personas
CO
Clinic Owner
Solo/small DPT — Treats 30-40 visits/week AND handles billing
CD
Clinic Director
Multi-location clinical lead — 3-15+ locations, standardizes workflows
BM
Billing Manager
RCM lead — Denial analytics, payer rules, AR aging tracking
CP
Cash-Pay Owner
Performance/specialty PT — Membership pricing, outcomes tracking, HEP
Competitor Battle Cards
WebPT"Built for PT in 2008" — add-on pricing $350-500/provider
Clinicient/TebraPost-merger limbo, feature deprecation, support disrupted
Net Health"Built for compliance, not clinicians" — 15+ min per note
TheraOfficeOn-prem servers, manual backups, no remote access
Jane AppGreat for cash-pay but limits on multi-location + billing
Intent Signals We Track
Documentation Burden Auth Tracking Pain Denial Spike MIPS Compliance Gap No-Show Rate Referral Leakage Multi-Location Patchwork WebPT/Clinicient User
Physical Security
Integrators, identity management, NDAA compliance, PACS modernization
25+ pain signals 3 personas 4 competitor cards
Top Pain Points We Detect
SOC Alarm Fatigue
Thousands of alerts daily, mostly false positives. No intelligent filtering or prioritization.
Badge Provisioning Delays
Days to provision new employee badges. Offboarding inconsistent. Identity lifecycle broken.
Insider Threat Blindness
Can't detect anomalous access patterns. Manual visitor logs. No behavioral analytics.
NDAA Non-Compliance
Hikvision/Dahua equipment still deployed. $2B+ rip-and-replace wave mandated by law.
Buyer Personas
SD
Security Director
Enterprise CSO/CISO — Champion & budget holder, high tech sophistication
IO
Integrator Owner
System integrator GM — Wants RMR product, recurring revenue model
FD
Facility Director
Facility/IT convergence — Managing building access + IT integration
Competitor Battle Cards
Alert Enterprise12-18 month deployments, expensive PS, limited AI
RightCrowdNarrow scope (visitor only), weak identity analytics
HID SAFEHardware lock-in, complex licensing, less AI/ML
Legacy PACSBadge + reader + spreadsheets. No analytics. Audit failures.
Intent Signals We Track
Security Incident NDAA Non-Compliance System Migration Compliance Deadline New Facility M&A Activity Hiring Spike Leadership Change

New verticals onboard in weeks, not months. Each ships with signals, personas, and battle cards on day one.

The RAPID Framework

90 days from kickoff to optimized pipeline. Every deployment includes a dedicated GTM engineer.

R

Research

Weeks 1-2. Category, competitors, systems, content discovery.

A

Analyze

Week 3. Landscape analysis, differentiation, messaging themes.

P

Plan

Week 4. Strategy recommendations, campaign roadmap.

I

Implement

Weeks 5-6. Metrics setup, enrichment pipeline, campaign launch.

D

Deliver

Weeks 7-12. Optimization, vertical expansion, ongoing refinement.

"Ash and Jayanth are a pleasure to work with and very insightful on applying AI meaningfully to improve marketing funnel results."
John Froelich
SVP of Sales and Marketing, Bramasol

Ready to Campaign Like a Pro?

See how 200+ data points per lead transforms your outreach from ignored to irresistible.